London makeup lovers will be pleased to know that NARS has finally launched its flagship store right in the heart of the city. I made my way to the newly opened boutique last week, located on King Street just off Covent Garden market to find out what the buzz was all about. The Beauty Quarter in Covent Garden is turning into a great spot for luxury beauty shopping, with some of the biggest names in the makeup world only a stone’s throw away from each other. A NARS boutique, however, has been long on the list of many in the industry, so excitement was definitely in the air.
We were treated to a sneak-peek of the NARS collection, including their limited edition, fabulously pink Orgasm Blush that I cannot wait to try out. It was a gorgeous evening that brought together fashion and beauty fans from all over London, chatting all things make-up, whilst nibbling on delightful canapés from the Social Pantry. This new store has set the beauty bar that much higher, now that the UK’s NARS-addicts can finally get their fix. There’s even a little interactive section to learn more about the “10 Cult Classics” – the pieces that true NARcissists can’t live without and something I need to explore more. I guess that means I’ll have to head back and get my fix again very soon.
Visit the store: 9 King Street, Covent Garden, WC2E 8HN