Fashion blogger, Danielle Peazer, and I have been shooting together for nearly a year now (can’t believe it!). We’ve had so much fun over the months, becoming such great friends and working on some of the coolest projects with the most amazing brands. This piece that I recently worked on was her latest collaboration with fashion website, Boohoo. Boohoo have only just released a line of sportswear, Boohoo Fit, and Danielle was lucky enough to be the face of launching the label.
We had the task of shooting a blog entry for some of her favourite pieces from the collection for her blog, Idle Lane. I love taking on new challenges and doing something different with my photography, so a sports shoot was exactly the type of challenge I was looking for. We chose to take the pictures in industrial East London, to get that urban, solid vibe. Strong lines, concrete textures and grey and white tones were exactly what we needed to compliment the clothing and give it that grungy edge. I wanted to capture a sporty chic feeling in the photos, to make it clear that jogging around the city in your coolest sweats is totally à la mode in London.
Running, jumping, stretching, and a bit of laughing, was what this shoot consisted of. Can’t think of a better way to spend my morning 🙂
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