In recent years, there has been a huge rise in “made in England” designers, bringing creativity and manufacturing back to the UK. I love the artisanal aspect of this, as it gives skilful individuals the chance to celebrate what they do best, and really play on the homegrown element of their design. I had the chance to team up with one such brand recently, Violet & Wren, a London-based loungewear label made up of British designers Helen and Louise.
We met in Belgravia to shoot a sample of their latest loungewear collection, in collaboration with fashion and lifestyle bloggers Lorna Luxe and Eimear Varian Barry. Each given different pieces, the girls were asked to style three looks in which they would incorporate their Violet & Wren piece outside of the bedroom. With such beautiful pieces, it was crazy to create simple yet stylish outdoor looks perfect for a variety of occasions. I fell in love with the floral inspired prints. The delicate purple tones mixed in with the bold reds was just a match made in heaven.
The shoot consisted of dotted in and out of idyllic west London doorways to capture these looks. It was so fabulous working with the team, spending a morning filled with coffee, laughter and smiles. I have to say that it’s these moments where I feel privileged to be able to surround myself with passionate and inspiring women, all pursuing different avenues, but all loving everything that they do. Hope to work with you all again soon!
Check out more beautiful collections by Violet & Wren here!